Automate the repetitive
Every hand-off, copy-paste, and status-chasing message is a process waiting to be written down and handed to a machine. We map it, then remove it.
Based in Bozeman, Montana. Working with teams anywhere.
Building intelligent systems that bond technology to your business.
CH2 helps companies automate repetitive work, cut time out of the sales cycle, and scale outreach without scaling headcount. The goal is simple: your people spend their hours on the work that only people can do.
A typical before & after
Before
- 1. Lead fills out form → email inbox
- 2. Rep retypes details into the CRM
- 3. Rep researches the company manually
- 4. Rep drafts a quote in a spreadsheet
- 5. Manager approves over Slack, eventually
- 6. Rep remembers to follow up. Or doesn't.
After
- 1. Form writes straight to the CRM, enriched
- 2. Draft quote generated from the deal record
- 3. Approval routed by rule, escalated on delay
- 4. Follow-up sequence runs on its own
- 5. Rep gets a ranked list of who to call today
What we do
Three levers, applied in order
Most teams don't need more software. They need the software they already pay for to talk to itself, and a clear-eyed read on which manual steps are actually costing money.
Compress the sales cycle
Deals stall in the gaps between steps — quote prep, approvals, follow-up, paperwork. We shorten the gaps rather than pushing the team to work faster.
Maximize outreach
Research, list-building, sequencing, and personalization all scale with systems. Your reps keep the conversations; the machine does the assembly.
How we work
Measure first. Automate second.
Automation projects fail when someone buys a tool before anyone has written down the process. Our sequence is deliberately boring, and it is the reason the systems hold up after we leave.
Observe the real process
Not the flowchart on the wall — the actual clicks, spreadsheets, and side-channel messages people use to get work done. Shadowing, screen recordings, and a time inventory by role.
Quantify the leak
Each step gets a frequency, a duration, and an owner. That produces an hours-per-week number and a loaded-cost number, so the case for changing anything is arithmetic rather than opinion.
Pick the smallest durable fix
Sometimes it's an AI agent. Often it's a field that should have been required, a form that should have written to the CRM, or a meeting that should have been a view. We choose by payback, not novelty.
Build, instrument, hand over
Systems ship with monitoring, error alerting, and documentation written for the person who inherits it. You own what we build, including the logins.
Where teams start
Two ways in, both of them concrete
You don't have to commit to a program to find out whether there's anything worth fixing.
The waste-finder quiz
Twelve questions about how work actually moves through your company. You get an estimate of hours and dollars leaking per year, broken down by category, plus the specific fixes that address your highest-scoring areas. Nothing to download, no email required — the result appears on screen.
Take the quizStaffing analysis
A role-by-role read on where your payroll hours go: what is genuinely skilled judgment, what is coordination overhead, and what a system should be handling. It answers the question behind most hiring decisions — do we need another person, or do we need the current people back?
How it worksWhy "CH2"
Not another software subscription.
Carbon is the universal connector of the natural world — paired with a handful of other elements, it makes up 98% of all living matter. It doesn't replace what's there; it bonds with it and makes the structure work.
That's the practice in one sentence. We work our way into your existing operations and systems and make them work better — instead of handing you a plug-and-play product you'll only use half of.
The difference
- ×No CH2 login, no seat license, no feature list you'll grow into someday.
- ✓Everything runs in the platforms you already pay for, on your logins.
- ✓Built around your actual process — not the process a vendor imagined for you.
- ✓Small units of automation that compound — like the carbon-hydrogen chains that store energy in every living thing.
Fluent in the stack you already own
We're tool-agnostic on purpose. The right answer is usually the platform your team already logs into, pushed further than anyone has bothered to push it.
- HubSpot
- Salesforce
- Pipedrive
- Airtable
- Make
- n8n
- Zapier
- Clay
- Apollo
- Instantly
- Slack
- Notion
- Google Workspace
- Microsoft 365
- DocuSign
- QuickBooks
- Twilio
- Retool
- Supabase
- Postgres
- OpenAI
- Anthropic
Start with the process, not the software.
Send over a workflow that frustrates you. We'll map it back to you with the steps that could come out and what it would take to remove them.